About Basic Attention Token project

Currently, the problem of providing advertising services on the Internet has become extremely urgent. Thanks to the development of digital technologies, more and more purchases are made not in real stores, but through the global network. It is for this reason that it can be difficult for advertisers to find their target audience that will be loyal to their products, because it is not so easy to do this on the Internet. In turn, Internet users want to receive relevant ads that match their interests and hobbies. It is also worth paying attention to the fact that often users are looking for ways to avoid viewing advertisements by installing all sorts of blockers. In todays review, I would like to draw your attention to the cryptocurrency project, which exists in order to solve all these, as well as many other problems.

Naturally, we are talking about the Basic Attention Token cryptocurrency platform (exchange ticker of coins - BAT). This digital currency was created on the basis of the ERC-20 standard and operates on the Ethereum blockchain.

Perhaps, we should start with the fact that BAT is not an independent cryptocurrency, but only a functional token, which is the main component of an advertising and marketing platform integrated into a web browser called Brave. This browser was released in 2015 by B. Eichem - the developer of the Mozila project and the Java Script programming language. The main goal of the new project is to change the entire advertising sector in the global network, because Internet marketing is now going through hard times and is ineffective.

The BAT development team decided to completely change the situation that has developed in the field of online advertising. Currently, the main problem is the approach in which users have to "pay" for access to content by viewing ads (for example, this is the practice on YouTube). In order for the user to be able to see the material that interests him, he first has to view the commercial, which most often does not correspond to his interests. It turns out that users are wasting their time (as well as traffic) viewing unnecessary content, and advertisers are wasting their budget on ads that will not bring sales.

The main algorithm on the basis of which the Brave project works is to provide a reward for users for viewing ads, as well as take payment from users who do not want to watch it. Special software that is built into the browser collects data about user preferences and sends it to advertisers. It should be noted that the user remains confidential. That is, an advertisement for a product or service will be shown to the target audience, which is directly interested in this, but who exactly - the advertiser will not know. An indicator of the efficiency of this system is the increase in the amount of goods sold. In this system, BAT tokens are used as follows:

Advertisers pay in BAT tokens for statistics and analysis of the target audience, as well as for launching an advertising campaign.
Users get the opportunity to block ads in general, and they can also, if they wish, view targeted ads, with goods or services that will be of interest to them. It is also worth noting the opportunity to donate BAT tokens for the development of various projects that generate content.
The Brave browser not only helps advertisers collect data about their target audience, but also provides users with the opportunity to earn BAT tokens for viewing the proposed ads. The coins earned in this way can be withdrawn to wallets or cryptocurrency exchanges and sold, thereby making a profit. It turns out that this project forms a ready-made scheme for generating income: watching commercials - withdrawing tokens - exchanging for another cryptocurrency - converting cryptocurrency into fiat.

Basic Attention Token Features

The BAT project provides the modern user with many different possibilities. All activities within this platform are concentrated in the Brave browser. Within Brave, it is almost completely forbidden to track any activity on the network, control them in any way, as well as collect analytics or any other information about users using external tools.

In order to understand the features of this project, you should consider the categories of users provided by the platform:

Ordinary netizens are the most massive participant. They are rewarded in BAT tokens for agreeing to watch ads. Please note that the Brave browser does not collect information about users, their behavior and actions. Brave also blocks all attempts to track any online activity by advertisers and publishers.
Advertisers promote their products or services through advertising.
Publishers are involved in shaping products or services that advertisers are promoting. The main goal of publishers is to generate demand for advertisers services to popularize the project.
I would like to draw your attention to the fact that the platform acts as a guarantor of receiving remuneration for the work done in any case. In addition, it should be added that Brave provides an opportunity for all users to directly participate in the project to improve it.

Based on all of the above, we can conclude that the Brave browser is free and confidential access to the Internet, where no one tracks actions, does not collect personal data about preferences and hobbies, and does not sell this information to others. However, in doing so, users receive advertisements that are based on their preferences, since search query data is stored directly on the device and cannot be shared with third parties.

This approach to advertising should be called the most productive today, because the user can preserve their privacy, and the advertiser gets his target audience. However, at the same time, the advertiser does not have access to data about who exactly watches their ad. The main indicator of the success of this method is the high level of sales.

How is Basic Attention Token created?

In the process of reviewing the BAT cryptocurrency project, many are wondering how exactly tokens are created. First, you should pay attention to the fact that this digital currency is not independent, because it is issued on the Ethereum blockchain and is based on the ERC-20 standard.

It is necessary to pay attention to the fact that almost all of the issued tokens were sold out during the initial placement of tokens, and the rest were distributed between the developers or will be directed to the further development of the platform. It is for this reason that BAT mining does not exist, but tokens can still be obtained absolutely free as a reward for using the Brave browser and watching ads in it. You can also get these coins:

by exchanging their assets on the Uphold platform, with which BAT has a cooperation agreement;
receive as a donation;
use any cryptocurrency exchange where this currency is traded and just buy BAT.

Is Basic Attention Token infinite?

Todays variety of cryptocurrency projects can be tricky to grasp, as some of the digital currencies can generate tokens indefinitely, while others have only a limited number of coins. If we talk about the BAT project, then you need to pay attention to the fact that the development team has released only 1,500,000,000 tokens. No further issue of BAT is planned, which means that the number of coins is limited.

Strengths of Basic Attention Token

In the process of reviewing the BAT cryptocurrency, one should pay attention to the main advantages of the project, as well as note its strengths. Perhaps, first of all, it must be said that the platform takes care of the safety of users personal data and reliably protects them. Complete confidentiality is one of the main priorities of the project. For users, this project is interesting because:

ensures confidentiality and protects personal data;
you can turn off the display of advertisements, and a reward is provided for viewing them;
advertising is in the interests of users;
you can use BAT tokens in applications and some online games;
The projects community currently has about seven million active users.
After considering the obvious benefits for users, it becomes clear why the project has so many fans. However, BAT has many benefits for advertisers as well, which can be:

increasing the level of sales by selling goods and services to an interested and loyal audience;
by reducing the cost of advertising campaigns, the organizations budget is significantly saved;
by doing this, ad revenue exceeds spending.
You should also pay attention to the fact that those BAT coins that users have earned from watching commercials can be sold outside of Brave. For example, developers of modern applications or any software can integrate tokens into their browsers if they do not want to use Brave. In addition, it is worth mentioning that it is possible to directly connect to a large ad network using your own tools.

During the work on the project, the developers took into account many different little things, which made the platform as comfortable as possible for all its participants to use. BAT tokens can be used to pay for offered goods or services within the network itself, or to transfer your coins to someone.

Basic Attention Token in TOP currencies

To date, Basic Attention Token digital currency is ranked 33rd in the TOP cryptocurrencies according to the CoinMarketCap website. And although the level of popularity is not as high as in other projects, it is worth paying attention to the fact that over the past few years, users have significantly increased interest in this platform. The capitalization level of this cryptocurrency exceeds $ 262 million. The daily trading volume is at the level of 50-55 million. This indicates that traders are interested in this project, and investors are ready to invest in it.

The cost of one BAT token is currently $ 0.193198. This price is reasonable, because although the project offers the world many interesting innovations, there have been no major updates lately. For this reason, the exchange rate is kept low, but stable. Now there is a slight decrease in value, but this is due to the general seasonal drop in the rate of all cryptocurrencies. This project definitely deserves attention, even considering the fact that it is far behind the development plan, which is spelled out in the Road Map by the developers themselves.

I would like to draw your attention to the fact that Basic Attention Token cryptocurrency is hardly suitable for short-term investments. A good plan for making money is to invest in the long term, ideally two to three years. With this approach, you can count on a good profit, but it should be noted that this is only suitable for experienced traders and crypto experts with great investment potential.

If the developers are able to fulfill all their plans, then the Basic Attention Token project will gain massive popularity and completely change the face of modern digital advertising. Time will tell whether BAT will be able to achieve all this.